As senior vice president of marketing and guest experience, Sangita Woerner oversees marketing & loyalty including brand strategy, integrated marketing, performance media, sponsorships, social media, loyalty acquisition and engagement. Her oversight of the guest experience includes food and beverage, entertainment and connective, lounges, call centers, guest analytics and guest communications. She is responsible for supporting the end-to-end guest experience, ensuring we consistently deliver across our products, technology and through our employees. She is focused on positioning Alaska as the go-to airline on the West Coast while also working to gain national brand recognition.
Sangita joined Alaska Airlines in 2015 as the vice president of Marketing where she was responsible for the brand relaunch in 2016 and the integration with Virgin America, including the on-board product, service and loyalty programs.